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Hello, I’m Zoe.
Your friendly neighborhood BA

Becoming a Business Analyst enabled me to find my mission: When we create better user experiences, we make a better world.

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Zoe Marmara

A user experience practitioner

My key competences as a user experience practitioner fall into eight distinct areas: user needs research; usability evaluation; information architecture; visual design; technical writing; user interface prototyping, user experience leadership and at a lesser degree, interaction design.

I like to say that I was a video games journalist in the late 90s, a web designer in the 2000s, a mobile developer in the 2010s and a user experience analyst in the early 2020s. I want to be in the room where it happens. And I want to be there by the late 2020s.

Education

2020-2021
Stockholm University
IT Project Management MSc, Computer Science
2010-2013
Kingston University
Mobile Computing BSc Hons, Computer Science, First Degree with Honours
Jun 2016 - Present
User Experience Analyst
Eworx
May 2008 - Nov 2015
Web/Mobile Developer
Zoetrope Visual House, Globo
Sep 1999 - Feb 2008
Web designer
Compupress

Experience

Over 15+ years of experience designing and developing commercial multimedia products (desktop/on-line games, DVD authoring, video post-production), websites (e-commerce, business, media, brochure, non-profit, e-book publishing and community websites) and mobile apps (B2B and B2C mobile apps). Over 3+ years of conducting exploratory, generative, and evaluative research and workshops with EU Agencies.

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Clients & Works

Orchestrating learning experiences for positive change In UX Teams

Organizations aiming to create better customer experiences struggle with coordinating cross-functional and dispersed teams around a shared vision. To help enable positive change, I designed a series of orchestrated activities aiming to bring together the UX team.

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Orchestrating learning experiences for positive change In UX Teams
Creating the concept and setting the product strategy for the Cultural Gems app

Creating the concept and setting the product strategy for the Cultural Gems app

When working for the Cultural and Creative Cities Monitor I had an important organizational role - to set the strategy, roadmap, and feature definition for a new mobile web app.

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A Content Management System for abstract submissions

Faced with the real-world design challenge of automating the submission, review and publishing processes of a European conference, I designed a mobile abstract submissions system.

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A Content Management System for abstract submissions
Evaluation Studies: A methodological overview

Evaluation Studies: A methodological overview

Evaluation studies are delivered via a plethora of user research methods. In this article I showcase the methodological process from initial analysis and instrumentation to reporting activities.

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Watch your habits; they become character. Watch your character; it becomes your destiny.